Lekia

UX design, E-commerce
About

In spring 2025, Lekia reached out with an urgent challenge: their existing e-commerce platform was outdated, and they were about to migrate to a new platform.

The goal was to launch a completely redesigned, modern, conversion-focused online store before Black Friday, an extremely tight deadline with high business impact.
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Based on Lekia’s logo and signature yellow brand color, I developed an updated visual direction for the new e-commerce experience and designed the entire site from the ground up.

The focus was on clarity, playfulness, and best-practice UX for conversion, without introducing unnecessary complexity that could threaten the timeline.

My role and deliveries
  • UX strategy and rapid needs analysis of target users and the existing e-commerce.
  • Created a responsive design framework and component library.
  • Designed all core e-commerce flows: navigation, PLP, PDP, cart, checkout, and homepage.
  • Simplified the purchase journey using conversion-focused best practices.
  • Close collaboration with the development team to ensure efficient implementation.
Client
Lekia
Period
2025
Services
Lead UX design
Three mobile screens displaying toys: a boy playing with LEGO Jurassic World, a plush Pokémon Bulbasaur for sale, and two children playing with BRIO toys.
Product page showing LEGO Botanicals 10349 with two colorful plant-themed LEGO figures on a green surface.
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